About Us

Matt founded Formatic Property Management and, as CEO, sets the strategic vision while checking in on the fine print of daily operations. He leads a a national team across Formatic's domestic operations and guides Formatic's Mexico subsidiary, Inmobiliari Formatic. He develops tech‑forward systems that make owning rentals simpler, more transparent, and more profitable for housing‑partner clients. A frequent speaker at investor conferences and industry events, Matt shares best practices drawn from the management and oversight of over 4,000 rentals across two decades of investment property and asset‑management experience.

Matt also leads industry advocacy and was the 2022-2024 NARPM State of California President and Past President. Before then he served as the 2019-2020 President of the Long Beach-Orange County chapter of NARPM after previous terms as president‑elect and treasurer. NARPM (the National Association of Residential Property Managers) is the primary trade organization for Residential Property Managers in the United States. 

Away from work he digs into gardening, camping, fishing, soccer, history, and all things tech, and loves spending time with his wife and their two sons and daughter.

Experience
Before launching Formatic, Matt helped start, was a shareholder in, and was vice‑president of business development at Northpoint Asset Management, helping grow the single‑family property‑management firm from one office and three properties to fourteen offices across eleven states and placing more than $100 million in third‑party assets under management. Earlier he served as a financial adviser with Ameriprise, where he refined the analytical and client‑planning skills he now applies to portfolio strategy for rental investors.

Education, Licenses, and Memberships
Matt studied Ancient Near Eastern Studies at Brigham Young University. He holds a California real‑estate license and has previously been licensed in Texas and Utah. He has also held multiple stock and financial securities and planning licenses.

Mariana is the Executive Assistant to the CEO at Formatic Property Management, coordinating calendars, projects, and cross‑team initiatives while refining the operations manual that underpins our day‑to‑day work. She streamlines talent acquisition, onboarding, and employee‑relations processes, turning big‑picture goals into clear, repeatable workflows that keep the company running smoothly. Her knack for resolving challenges and implementing practical improvements makes her a trusted member of the leadership team.

A storyteller at heart, Mariana self‑published her first poetry collection at seventeen and still finds joy in writing, exploring new ideas, and sharing deep conversations over good coffee.

Experience
With more than fifteen years in project management, training, and recruitment, Mariana has built high‑performing teams and sharpened performance metrics across multiple organizations. Since joining Formatic she has overseen the rollout of updated process guides, strengthened cross‑department communication, and helped align people and procedures for long‑term success.

Education, Licenses, and Memberships
Currently pursuing a degree in Law
Technical credential as a Pre‑School Teacher
Bilingual (English & Spanish)

Rachel Rubin is a 5th generation Denver native. She received a BS in psychology from Colorado State University. She lives in Denver, with her husband, four kids and an aussiedoodle.

After working in 401k compliance for many years, she was looking for something more meaningful. She started working in real estate and always loved the operations side of the business over the sales.

Jodard Labor supports new clients through the onboarding process as Formatic’s Property Success Assistant. With a background in real estate operations, customer service, and transaction coordination, he helps ensure every homeowner feels confident and informed as they begin working with our team.

Jodard works closely with property managers and prospective clients to coordinate walkthroughs, answer questions, and guide them through agreements and next steps. Known for his attention to detail and clear communication, he helps make the transition to property management smooth, professional, and stress-free.

Experience
Before joining Formatic, Jodard worked extensively in the real estate and property management space as a Virtual Assistant and Transaction Coordinator. He has supported top-performing real estate teams and property managers across the U.S., handling everything from cold calling and lead nurturing to backend support and CRM systems management.

Outside of Work
Outside the office, Jodard is focused on spending time with his family, especially as a new father. He finds joy and purpose in fatherhood and enjoys quiet moments at home bonding with his newborn daughter. He’s also an avid basketball fan, enjoys swimming, and never says no to good food. Whether it’s home-cooked meals or trying something new, Jodard loves discovering flavors just as much as he enjoys supporting clients.

In David's role as Bookkeeper L1, he handles accounting matters for both our housing partners and the company. With over four years at Formatic, he has held multiple positions, including Leasing Coordinator and Personal Property Coordinator, ensuring a deep understanding of client needs and property management operations. His background in bookkeeping, leasing, and asset coordination makes him a key player in maintaining financial accuracy and client satisfaction.

Outside of work, David enjoys playing instruments, making music, and watching motorsports.

Experience
David has been involved in the real estate field since the early stages of his career. He first worked for a local residential construction company before joining OXXO, Latin America's largest convenience store chain. At OXXO, he navigated licensing and permits before advancing to a role as a Local Expansion Manager, where he was responsible for identifying and negotiating locations for new stores. His expertise in real estate negotiations and financial planning carries over seamlessly to property management and accounting.

Education, Licenses, and Memberships
Bachelor’s Degree in Business Administration from Universidad TecMilenio
Tax Law, Real Estate Development, and Human Resource certificates
Currently Enrolled in College for a Master’s Degree in Finance, further strengthening his expertise in property management accounting and financial operations.
Bilingual (English & Spanish)

Elizabeth Sánchez is Formatic’s Leasing Coordinator, overseeing application processing, lease administration, and market research for brokers and licensed property managers across the company. With more than ten years in administrative support and customer service, she advanced from Leasing Assistant to her current role within her first year at Formatic and now keeps our leasing workflow organized and on schedule. Elizabeth focuses on accuracy, clear communication, and steady follow‑up, working closely with property managers and residents to support smooth operations and healthy occupancy levels.

Elizabeth enjoys growing her city garden, especially caring for succulents, crocheting amigurumi, and spending quality time with her daughter.

Experience
Prior to her role at Formatic, Elizabeth worked in administrative and human resources roles, focusing on recruitment, payroll, and compliance reporting. She also has extensive experience in customer service, having supervised teams and assisted with training and quality control.

Education, Licenses, and Memberships
Elizabeth holds a degree in Business Administration and brings a strong foundation in process management, problem-solving, and customer relations to her role.
Bilingual (English & Spanish)

Walter serves as Formatic’s Systems Integrator, uniting technology with day‑to‑day operations so every platform, new or legacy, functions in perfect sync across the company. After cross‑training with our leasing, maintenance, and property‑management teams, he combines firsthand workflow insight with deep back‑end mastery of our software stack. Walter maps data flows, helps standardize processes, and builds custom integrations that equip every team member to deliver the speed, transparency, and results that define the Formatic experience.

Walter volunteers as a soccer coach and community service coordinator for low-income and disadvantaged kids and loves spending time with his wife and kids.

Experience
Previous to Formatic Property Management, Inc., Walter spent 4 years as IT/Project Manager, developing new technology and implementing new solutions for the changing industry of real estate. His background includes developing and creating machinery for the manufacturing industry for over 5 years.

Education, Licenses, and Memberships
Walter attended GA Technical College and UTCJ (Juarez, Mexico) where he studied IT Engineering. He also holds several certifications.
Bilingual (English & Spanish)